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@ PYMNTS.com
2024-04-10 22:28:41
Rent the Runway Drives Loyalty Boost With AI Search Upgrades
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Rent the Runway saw a 10% increase in loyalty following improvements to its digital platforms. The company aims to upgrade its merchandising and improve educational content to drive conversion. Clothing subscribers have a 68% customer retention rate. Digital innovation and tailored shopping experiences contribute to higher retention rates in the apparel industry.
#RentTheRunway #LoyaltyBoost #AiSearchUpgrades #Ecommerce
https://www.pymnts.com/news/ecommerce/2024/rent-the-runway-drives-loyalty-boost-with-ai-search-upgrades/