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@ Bryan Jones
2025-05-26 02:37:18"A home should be an asset that empowers you, not a liability that enslaves you."
At HODL House, we reject the architecture of the fiat era. We reject homes built to appease appraisers, bankers, and zoning boards. We reject the idea that your sanctuary should depreciate like a rental car. Instead, we build Asset Architecture: Homes that compound value, resist inflation, and align with sound money principles. This is our manifesto for a new era of sovereign living.
The New/Old Way of Living
What if your home could be more than just a physical space—a reflection of your values, passions, and sense of self? At HODL House, we're committed to helping you create a home that authentically represents who you are.
Personal Custom Design is Not for Everyone
Our clients do not want cookie-cutter projects and don’t plan on using bank loans to finance projects. Typically, our clients trade other assets for their personal Asset Architecture. Our clients consider a longer time horizon to include the operating cost of the house versus the construction cost. Our clients, a small percentage of the world's population, build personal architecture not controlled by fiat limitations, allowing for the creation of better projects we want to design.
We believe the Bitcoin Community will have the ever-strengthening asset to allow more people to build quality architecture.
At HODL House, We Believe...
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Homes as Assets: Homes designed as personal architecture align with individuals' long-term goals, setting the stage for quality of life to happen. The house is a life stage supporting our clients in evolving to their highest potential.
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Architecture as a Process: Architecture is the process of aligning the needs of the individual with a personal environment. The process helps people discover their aspirational needs and then work on milestones to convert them into goals, ideas, designs, and finished construction.
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Bitcoin Fixes Housing: The cost of personal homes in fiat terms is rapidly becoming out of reach for most people operating within the fiat money system. Younger people may think individual ownership is not possible. Bitcoin fixes this self-imposed limitation.
Sound Money Homes Are...
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Long-Term Thinking: Long-term thinkers make decisions for homes built with hard money based on the cost over the lifetime of the house and not just the initial cost of construction. Think long term to address maintenance, durability, resilience, operating costs, and fortifications.
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Not Driven by Size: Size does not matter. The HODL House program does not need to check the Bankster appraisal checklist of some made-up loans to value the number of bedrooms and the house size requirement. We can use function stacks in the same space to use less. We can layer life patterns outside the box of fiat requirements for better life results.
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Personal: Design is particular for the individual, the place of the HODL House, and the land on which it sits. We design homes for people, not markets, trends, or profit cash out.
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Not in the Herd: People need homes for their personal shelter, and not only to shelter their money from debasement. Outcast from the head base value on the total ROI on an appraisal to compare it to the pile of houses next door. Homes should satisfy the utility of living for families, designed and built to provide long-term basic shelter in a clever way that evolves with the owners to meet long-term needs.
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Have No Regrets: The return on investment must be worth the exchange risk of Bitcoin to avoid regrets, balancing opportunity cost vs. quality of life in the future. Of course, collateralized Bitcoin loans are coming, and when that happens. Then, as they say, LFG!
HODL Houses as an Apex Species
HODL houses are an apex species of home designed for the utility of living based on personal life patterns in creating personal architecture that can hold for a long time.
As a bitcoiner, you understand the importance of living on your terms. At HODL House, we're dedicated to creating homes that reflect your values, hard-earned equity, and commitment to self-sovereignty. Our approach combines Pattern Language design principles with asset architecture principles to deliver authentic architecture in beautiful homes built to last. Let's work together to create a home worth HODLing, leaving your legacy through self-sufficiency and connection to the decentralized Bitcoin community.
The HODL House Studio: Building Asset Architecture on a Bitcoin Standard
We are personal housing architects, so we are biased that personal architecture is good, and fiat-valued housing typically makes us swallow hard. We are the weirdo architects, our peer’s judge will never make any real money, who somehow enjoy the drama of designing for individuals and have figured out how to excel as a business, working with clients on their homes. We are also very weirdo architects who believe in doing good work to provide value to clients, make a profit, and save that profit in BTC.
Our architecture firm is 20 years deep in custom residential design, establishing a dedicated Studio for Sound Money Architecture within our practice. This studio operates under a single principle: to build homes that align with the values of sound money, not fiat speculation.
HODL House is Our Fork in the Road
We're excited to take a step in the right direction. By operating on a Bitcoin standard and working with people who share our values, we're combining the principles of good architecture with the values of sound money. As a result, we envision a network of Bitcoin standard homes organically creating better communities where neighbors become collaborators, and together, we can enhance the overall quality of life for all.
Our Traditional Firm vs. The HODL House Studio
Our traditional firm designs homes for clients who finance projects through conventional means—mortgages, loans, and fiat savings. The HODL House Studio, however, serves a different clientele: long-term thinkers who reject the fiat paradigm and seek to deploy hard assets (like Bitcoin) into durable, multi-generational architecture.
Why a Separate Studio?
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BTC-First Operations: The HODL House Studio runs on a Bitcoin standard. All fees, payments, and transactions will be denominated in BTC. This eliminates exposure to fiat inflation and aligns our incentives with clients prioritizing value preservation over short-term gains.
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Education Over Sales: Our role is not to sell homes but to educate clients to design homes that function as assets, not liabilities. We teach the principles of pre-fiat architecture: durability, adaptability, d alignment with the context of the land.
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Hard Asset Focus: We work exclusively with clients who want a home as a store of value (like Bitcoin) rather than speculative instruments. Sound money architectural design means rejecting appraisal-driven design, avoiding debt, and prioritizing materials and systems that outlive their owners.
Our Mission
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Design Homes That Compound Quality of Life: A home should grow with its occupants—adapting to changing needs (e.g., multigenerational living, remote work, off-grid resilience) while maintaining its core values.
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Bridge Bitcoin and Architecture: Help clients understand how BTC’s properties (scarcity, portability, durability) mirror the qualities of great architecture.
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Create Legacy Assets: Build homes that transcend generations, funded with sound assets rather than depreciating currency.
How We Work
The HODL House Studio offers three core services, detailed in Essays 11–13:
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Life Pattern Discovery: Discover your current and aspirational life patterns for your future life in your personal architecture.
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Manifest Creation: Translate life patterns into architectural plans you can use to carry with you to search for land or compare to existing housing products you are evaluating.
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SiteFitting: Evaluate how the land around an existing home or a new build site supports the Manifest.
By anchoring our practice to Bitcoin’s principles—scarcity, patience, and self-sovereignty—we help clients design homes immune to the fiat system's decay.
Call to Action: The Trailhead Awaits
The path to sovereign living begins with a single step. On June 27, 2025, HODL House will open the Trailhead to Sovereign Living—a starting point for individuals ready to design homes that align with their values, their timeline, and the timeless principles of sound money.
Life along the path is not a race; it is a journey. Whether you’re ready to break ground now or lay the foundation for a milestone years in the future (a child’s wedding, a retirement sanctuary, a multigenerational legacy), HODL House Studio exists to guide you. We’ll help you:
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Discover how you want to live, unshackled from fiat’s constraints.
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Design a home that evolves with your life, not market trends.
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Deploy hard-earned assets into architecture that outlives you.
Final Note: Sovereignty Isn’t a Destination
Bitcoin rewards patience. Architecture demands intention. By aligning these principles, HODL House Studio helps you build a home that:
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Endures inflation, zoning codes, and market cycles.
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Evolves with your life’s changing needs.
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Transcends generations as a legacy asset.
The trailhead opens on 6/27/25. Whether you walk it slowly or sprint ahead, your journey starts today. BTC secures your future. HODL House designs it.
How to Begin Your Journey
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Read Essays 11–13 (Posted Weekly, June 2–16, 2025)
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Life Pattern Discovery: Discover your life patterns and architectural pattern images that could support them.
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Manifest Your HODL Life: Define a vision for a home that serves you, not the appraisal checklist. Create a Manifest to take on your journeys to look for land or an existing home.
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SiteFitting: Understand if the land you find fits your Manifest or how the Manifest should change to fit the land, driven by your personal life patterns..
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Mark Your Calendar for 6/27/25
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On launch day, the HODL House Studio will open for:
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Chats: Determine if we’re a good fit for each other.
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Consultations: We’ll overlay Asset Architecture principles to align with your sound money goals for in-process projects.
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Live Service Offerings:
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Life Pattern Discovery: Identify how you want to live.
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Manifest Creation: Convert life patterns into a HODL House vision.
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SiteFitting: Verify your land completes the alchemy of your Manifest.
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HODL on,
— Bryan and the HODL House Team
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