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@ digitalcommerce360.com
2024-04-10 22:25:01
Algolia survey shows what it sees driving growing role for AI in B2B site search
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A survey of 700 B2B organizations by Algolia shows that AI is likely to play an increasing role in defining how B2B buyers engage online with sellers. 69% of respondents identify scaling revenue and profitability as a core business goal for the year ahead. 53% aim to move revenue from in-person to ecommerce channels. B2B decision-makers indicate that 58% of their customers who opt for online channels buy frequently. 86% of respondents rank AI as a top focus of their search solution purchase initiatives. The study found that 46% of organizations will use AI to identify buyer personalization, followed by reducing manual labor and associated costs (42%) and improving the accuracy and relevance of product discovery results (38%). About half (45%) of respondents believe that search will help them stand out in an increasingly competitive market. In addition, 41% say it will help them meet growing customer expectations. 34% want to leverage search to expand their online presence and increase ecommerce sales. 43% plan to leverage search tools and applications.
#B2b #Ai #SiteSearch #Ecommerce
https://www.digitalcommerce360.com/2024/04/10/algolia-survey-shows-what-it-sees-driving-growing-role-for-ai-in-b2b-site-search/