@ Ross Ulbricht

The arrival of the coronavirus brought not only illness and death but also fear and panic. In such an environment of uncertainty, people have naturally stocked up on necessities, not knowing when things will return to normal.

Retail shelves have been cleared out, and even online suppliers like Amazon and Walmart are out of stock for some items. Independent sellers on these e-commerce platforms have had to fill the gap. With the huge increase in demand, they have found that their inventory has skyrocketed in value.

Many in need of these items (e.g. toilet paper, hand sanitizer and masks) balk at the new prices. They feel they are being taken advantage of in a time of need and call for intervention by the government to lower prices. The government has heeded that call, labeling the independent sellers as "price gougers" and threatening sanctions if they don't lower their prices. Amazon has suspended seller accounts and law enforcement at all levels have threatened to prosecute. Prices have dropped as a result and at first glance this seems like a victory for fair play. But, we will have to dig deeper to understand the unseen consequences of this intervention.

We must look at the economics of the situation, how supply and demand result in a price and how that price acts as a signal that goes out to everyone, informing them of underlying conditions in the economy and helping coordinate their actions.

It all started with a rise in demand. Given a fixed supply (e.g., the limited stock on shelves and in warehouses), an increase in demand inevitably leads to higher prices. Most people are familiar with this phenomenon, such as paying more for airline tickets during holidays or surge pricing for rides.

Higher prices discourage less critical uses of scarce resources. For example, you might not pay $1,000 for a plane ticket to visit your aunt if you can get one for $100 the following week, but someone else might pay that price to visit a dying relative. They value that plane seat more than you.

*** During the crisis, demand surged and their shelves emptied even though

However, retail outlets have not raised prices. They have kept them low, so the low-value uses of things like toilet paper, masks and hand sanitizer has continued. Often, this "use" just takes the form of hoarding. At everyday low prices, it makes sense to buy hundreds of rolls and bottles. You know you will use them eventually, so why not stock up? And, with all those extra supplies in the closet and basement, you don't need to change your behavior much. You don't have to ration your use.

At the low prices, these scarce resources got bought up faster and faster until there was simply none left. The reality of the situation became painfully clear to those who didn't panic and got to the store late: You have no toilet paper and you're not going to any time soon.

However, if prices had been allowed to rise, a number of effects would have taken place that would have coordinated the behavior of everyone so that valuable resources would not have been wasted or hoarded, and everyone could have had access to what they needed.

On the demand side, if prices had been allowed to rise, people would have begun to self-ration. You might leave those extra plies on the roll next time if you know they will cost ten times as much to replace. Or, you might choose to clean up a spill with a rag rather than disposable tissue. Most importantly, you won't hoard as much. That 50th bottle of hand sanitizer might just not be worth it at the new, high price. You'll leave it on the shelf for someone else who may have none.

On the supply side, higher prices would have incentivized people to offer up more of their stockpiles for sale. If you have a pallet full of toilet paper in your basement and all of the sudden they are worth $15 per roll, you might just list a few online. But, if it is illegal to do so, you probably won't.

Imagine you run a business installing insulation and have a few thousand respirator masks on hand for your employees. During a pandemic, it is much more important that people breathe filtered air than that insulation get installed, and that fact is reflected in higher prices. You will sell your extra masks at the higher price rather than store them for future insulation jobs, and the scarce resource will be put to its most important use.

Producers of hand sanitizer would go into overdrive if prices were allowed to rise. They would pay their employees overtime, hire new ones, and pay a premium for their supplies, making sure their raw materials don't go to less important uses.

These kinds of coordinated actions all across the economy would be impossible without real prices to guide them. How do you know if it makes sense to spend an extra $10k bringing a thousand masks to market unless you know you can get more than $10 per mask? If the price is kept artificially low, you simply can't do it. The money just isn't there.

These are the immediate effects of a price change, but incredibly, price changes also coordinate people's actions across space and time.

Across space, there are different supply and demand conditions in different places, and thus prices are not uniform. We know some places are real "hot spots" for the virus, while others are mostly unaffected. High demand in the hot spots leads to higher prices there, which attracts more of the resource to those areas. Boxes and boxes of essential items would pour in where they are needed most from where they are needed least, but only if prices were allowed to adjust freely.

This would be accomplished by individuals and businesses buying low in the unaffected areas, selling high in the hot spots and subtracting their labor and transportation costs from the difference. Producers of new supply would know exactly where it is most needed and ship to the high-demand, high-price areas first. The effect of these actions is to increase prices in the low demand areas and reduce them in the high demand areas. People in the low demand areas will start to self-ration more, reflecting the reality of their neighbors, and people in the hotspots will get some relief.

However, by artificially suppressing prices in the hot spot, people there will simply buy up the available supply and run out, and it will be cost prohibitive to bring in new supply from low-demand areas.

Prices coordinate economic actions across time as well. Just as entrepreneurs and businesses can profit by transporting scarce necessities from low-demand to high-demand areas, they can also profit by buying in low-demand times and storing their merchandise for when it is needed most.

Just as allowing prices to freely adjust in one area relative to another will send all the right signals for the optimal use of a scarce resource, allowing prices to freely adjust over time will do the same.

When an entrepreneur buys up resources during low-demand times in anticipation of a crisis, she restricts supply ahead of the crisis, which leads to a price increase. She effectively bids up the price. The change in price affects consumers and producers in all the ways mentioned above. Consumers self-ration more, and producers bring more of the resource to market.

Our entrepreneur has done a truly incredible thing. She has predicted the future, and by so doing has caused every individual in the economy to prepare for a shortage they don't even know is coming! And, by discouraging consumption and encouraging production ahead of time, she blunts the impact the crisis will have. There will be more of the resource to go around when it is needed most.

On top of this, our entrepreneur still has her stockpile she saved back when everyone else was blithely using it up. She can now further mitigate the damage of the crisis by selling her stock during the worst of it, when people are most desperate for relief. She will know when this is because the price will tell her, but only if it is allowed to adjust freely. When the price is at its highest is when people need the resource the most, and those willing to pay will not waste it or hoard it. They will put it to its highest valued use.

The economy is like a big bus we are all riding in, going down a road with many twists and turns. Just as it is difficult to see into the future, it is difficult to see out the bus windows at the road ahead.

On the dashboard, we don't have a speedometer or fuel gauge. Instead we have all the prices for everything in the economy. Prices are what tell us the condition of the bus and the road. They tell us everything. Without them, we are blind.

Good times are a smooth road. Consumer prices and interest rates are low, investment returns are steady. We hit the gas and go fast. But, the road is not always straight and smooth. Sometimes there are sharp turns and rough patches. Successful entrepreneurs are the ones who can see what is coming better than everyone else. They are our navigators.

When they buy up scarce resources ahead of a crisis, they are hitting the brakes and slowing us down. When they divert resources from one area to another, they are steering us onto a smoother path. By their actions in the market, they adjust the prices on our dashboard to reflect the conditions of the road ahead, so we can prepare for, navigate and get through the inevitable difficulties we will face.

Interfering with the dashboard by imposing price floors or price caps doesn't change the conditions of the road (the number of toilet paper rolls in existence hasn't changed). All it does is distort our perception of those conditions. We think the road is still smooth--our heavy foot stomping the gas--as we crash onto a rocky dirt road at 80 miles per hour (empty shelves at the store for weeks on end).

Supply, demand and prices are laws of nature. All of this is just how things work. It isn't right or wrong in a moral sense. Price caps lead to waste, shortages and hoarding as surely as water flows downhill. The opposite--allowing prices to adjust freely--leads to conservation of scarce resources and their being put to their highest valued use. And yes, it leads to profits for the entrepreneurs who were able to correctly predict future conditions, and losses for those who weren't.

Is it fair that they should collect these profits? On the one hand, anyone could have stocked up on toilet paper, hand sanitizer and face masks at any time before the crisis, so we all had a fair chance to get the supplies cheaply. On the other hand, it just feels wrong that some should profit so much at a time when there is so much need.

Our instinct in the moment is to see the entrepreneur as a villain, greedy "price gouger". But we don't see the long chain of economic consequences the led to the situation we feel is unfair.

If it weren't for anti-price-gouging laws, the major retailers would have raised their prices long before the crisis became acute. When they saw demand outstrip supply, they would have raised prices, not by 100 fold, but gradually and long before anyone knew how serious things would have become. Late comers would have had to pay more, but at least there would be something left on the shelf.

As an entrepreneur, why take risks trying to anticipate the future if you can't reap the reward when you are right? Instead of letting instead of letting entrepreneurs--our navigators--guide us, we are punishing and vilifying them, trying to force prices to reflect a reality that simply doesn't exist.

In a crisis, more than any other time, prices must be allowed to fluctuate. To do otherwise is to blind ourselves at a time when danger and uncertainty abound. It is economic suicide.

In a crisis, there is great need, and the way to meet that need is not by pretending it's not there, by forcing prices to reflect a world where there isn't need. They way to meet the need is the same it has always been, through charity.

If the people in government want to help, the best way for the to do so is to be charitable and reduce their taxes and fees as much as possible, ideally to zero in a time of crisis. Amazon, for example, could instantly reduce the price of all crisis related necessities by 20% if they waived their fee. This would allow for more uses by more people of these scarce supplies as hoarders release their stockpiles on to the market, knowing they can get 20% more for their stock. Governments could reduce or eliminate their tax burden on high-demand, crisis-related items and all the factors that go into their production, with the same effect: a reduction in prices and expansion of supply. All of us, including the successful entrepreneurs and the wealthy for whom high prices are not a great burden, could donate to relief efforts.

These ideas are not new or untested. This is core micro economics. It has been taught for hundreds of years in universities the world over. The fact that every crisis that comes along stirs up ire against entrepreneurs indicates not that the economics is wrong, but that we have a strong visceral reaction against what we perceive to be unfairness. This is as it should be. Unfairness is wrong and the anger it stirs in us should compel us to right the wrong. Our anger itself isn't wrong, it's just misplaced.

Entrepreneurs didn't cause the prices to rise. Our reaction to a virus did that. We saw a serious threat and an uncertain future and followed our natural impulse to hoard. Because prices at major retail suppliers didn't rise, that impulse ran rampant and we cleared the shelves until there was nothing left. We ran the bus right off the road and them blamed the entrepreneurs for showing us the reality of our situation, for shaking us out of the fantasy of low prices.

All of this is not to say that entrepreneurs are high-minded public servants. They are just doing their job. Staking your money on an uncertain future is a risky business. There are big risks and big rewards. Most entrepreneurs just scrape by or lose their capital in failed ventures.

However, the ones that get it right must be allowed to keep their profits, or else no one will try and we'll all be driving blind. We need our navigators. It doesn't even matter if they know all the positive effects they are having on the rest of us and the economy as a whole. So long as they are buying low and selling high--so long as they are doing their job--they will be guiding the rest of us through the good times and the bad, down the open road and through the rough spots.