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@ Coffee ☕
2023-12-13 17:47:22In a nail-biting nine-hour auction that saw a whopping 2,989 bids, the Cup of Excellence Brazil 2023 set a historic average price of $19.99 per pound. This translates to a staggering R$13,000 per 60 kg bag, marking a remarkable 35% surge from the previous record set in 2021. The auction, organized by the Brazilian Specialty Coffee Association (BSCA) in collaboration with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Alliance for Coffee Excellence (ACE), featured the top 30 winners across the "Dry Process," "Wet Process," and the intriguing "Experimental" categories.
Vinicius Estrela, the executive director of BSCA, explained that this year's auction aimed not just at breaking price records but at showcasing the diversity of Brazilian coffees. The segmentation into different categories aimed to elevate the market's perception of Brazilian coffee quality, leading to increased prices for all Brazilian coffees.
The highest bid of the day went to the champion in the "Dry Process" category from Fazenda Rainha (Orfeu Cafés) in São Sebastião da Grama, São Paulo. The winning bid of $130.30 per pound, or a whopping R$84,500 per sack, set a new record for the highest price ever paid for a Brazilian natural coffee. This lot, purchased by Sarutahiko Coffee in Japan, fetched a total of $51,706.95.
The second-highest bid was for the champion in the "Wet Process" category (pulped natural, peeled or mucilage removed), produced at Fazenda Rio Verde (Ipanema Agrícola) in Conceição do Rio Verde, Minas Gerais. The Brazilian-based group Cafeza secured this lot for R$40,700 per sack, totaling $20,734.26. The third-highest bid went to the champion in the new "Experimental" category (fermented coffees) from the same farm, Fazenda Rio Verde. The Chinese company Decameron Coffee secured this lot for R$32,700 per sack, totaling $81,900.
Estrela highlighted the fierce competition for the best coffees produced in Brazil this season, with a staggering 2,989 bids, an 85% increase from the 1,614 bids in the 2022 auction.
"In a marathon eight-hour battle, companies from around the world competed for our coffees. This not only underscores the success of the segmentation proposed in this year's Cup of Excellence but, more importantly, demonstrates that our coffees, through controlled origin, diversity, quality, and, above all, sustainability, increasingly meet the desires of the world's largest and most discerning consumers," he concluded.
At the close of the auction, the 30 winning lots from the Cup of Excellence Brazil 2023 were acquired by companies from Germany, Saudi Arabia, Australia, Brazil, Bulgaria, China, South Korea, the United States, Japan, and Norway. !☕🌍