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@ Layer3.news
2025-06-13 10:26:00
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REEBOK’S BASKETBALL REVIVAL STRATEGY: CEO TODD KRINSKY ON ANGEL REESE, SHAQ
https://media.zenfs.com/en/the_athletic_articles_169/1f307f3b1b5fc4a05fbe45d53ec69295
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✍️ Reebok's CEO Todd Krinsky discusses the company's relaunch of its basketball division, signing of WNBA player Angel Reese, and approach to marketing and endorsements.
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👉 Reebok relaunches its basketball division after nearly two decades of dormancy
👉 Signs WNBA player Angel Reese, who will have a signature shoe with the brand
👉 Focuses on building relationships with younger players and focusing on storytelling and cultural currency
👉 Takes a different approach to gaining customers, focusing on building a strong brand identity and creating a community around its products
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#ToddKrinsky #AngelReese #ShaquilleO'Neal #AllenIverson #Chicago #sports
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